5 Reasons Why Artisan Food Events Rock

By The Magnificent Marshmallow Company

YOU CAN FIND UNUSUAL THINGS AND BROADEN YOUR GASTRONOMIC HORIZONS

Foodie entrepreneurs have the edge. They are able to bring new tastes to the table that can peak your curiosity and inspire you to try new things.  Artisans usually can’t afford loads of fancy technical kit and tend to make their produce by hand in small batches with lots of care and attention.   Their wares tend not to be available everywhere so you can find things that are a little different and wow your friends with quirky foodie gifts.

THEY HELP THE HIGH STREET FLOURISH

Struggling high streets with closed up shops have become a common phenomenon up and down the country.  In order to thrive high streets must offer irresistible opportunities and exciting experiences to entice people into town.  It doesn’t take a genius to work out that the more people who spend time in a town centre; the better the local shops and business tend to do.  Specialist markets have been identified as an important means of increasing town centre footfall.  We recently attended Bolton Food Festival.  Over 150,000 people visited the town centre during the course of the festival and the town centre was buzzing.

THEY SUPPORT SMALL PRODUCERS

Artisan events give small producers the opportunity to try out their foodie ideas and expose their handcrafted wares to the public, without too much upfront cost.  Most artisans start out with very little money behind them, we did.  Attending artisan events helps gourmet entrepreneurs to get started, get used to scaling up production and to develop their talents.  As a consumer it means that you can access exciting, unusual products whose supply isn’t being dictated by large retailers.

YOU CAN WHIP UP A CONVENIENT MEAL THAT STILL TASTES HOMEMADE

You know sometimes you want something good to eat, that tastes as though it’s been created by human hands and involves ingredients you actually recognise, but conjuring a culinary creation just seems a step too far?  Well never fear.  There are a vast number of options available at food festivals and artisan markets that will fill your tummy with delight and give you the wholesome satisfaction of a home cooked meal, with minimum effort, result!

ARTISAN FOOD EVENTS ARE A CRACKING DAY OUT

The atmosphere at artisan markets and food festivals is usually really vibrant.  Visitors are in a good mood and often bang into people they know.  My cousin, who I’d not seen since the last family funeral and probably won’t see again until the next one, turned up at our stall at Clitheroe Food Festival recently, it was a lovely surprise.  Producers enjoy showcasing their wares and catching up with artisan buddies, and you can often try before you buy – what’s not to like?  There’s a diverse array of street food on offer to tantalise your taste buds and you can talk to the people behind the produce and get advice and tips on its use.

Why not check out an artisan market or food festival near you.

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Carla Renae Quan-Soon, trading as the Magnificent Marshmallow Company. Home Farm, Hutton John, Penrith, CA11 0LZ