We're brimming with ideas in marshmallow world at the minute. Ideas for new flavours and new products have been triggered by all sorts of things from seeing a pile of windfall apples in the garden, to the sumptuous taste of something scrumptious, a chance offering at one of our favourite cafes, or coming across an intriguing new ingredient.
Research suggests that being inspired by something firstly requires an openness to imagining new
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